Posthog

Posthog

Connect product usage with revenue performance and customer lifetime value

  • Product-led revenue growth

    Identify usage patterns that drive expansion, upgrades, and customer lifetime value

  • Engagement-based forecasting

    Predict revenue outcomes based on product adoption and engagement trends

  • Customer health scoring

    Build product-usage health scores to prioritize CS and sales efforts

Posthog Data Types

Revenue-Driven Cohorts

Track cohort LTV, MRR expansion, and revenue retention by engagement level

Conversion Analytics

Measure free-to-paid conversion and identify product-led expansion triggers

Feature Adoption by Tier

Analyze which features drive pricing tier upgrades and expansion revenue

Revenue Risk Signals

Identify usage drops that correlate with churn and contraction

Account Engagement

Track product adoption at the account level for enterprise customer success

Activation Impact

Measure activation milestones that predict long-term retention and higher LTV

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