
HubSpot
Connect marketing, sales, and customer data for complete revenue visibility
Marketing attribution that works
Connect marketing campaigns to pipeline and revenue with multi-touch attribution models
Sales and marketing alignment
Unify sales and marketing data to understand the full customer journey from MQL to close
Accurate revenue forecasting
Build data-driven forecasts by analyzing historical deal patterns and pipeline velocity
HubSpot Data Types
Companies
Analyze account health, engagement, and revenue across your customer base
Contacts
Track contact engagement and build comprehensive lead scoring models
Deals
Forecast revenue and analyze sales pipeline conversion rates
Email Campaigns
Measure email performance and attribution to pipeline and revenue
Marketing Campaigns
Track campaign ROI and calculate customer acquisition costs
Form Submissions
Analyze lead generation sources and optimize conversion funnels
Lead Scoring
Build custom lead scoring models based on engagement and fit
Engagements
Monitor sales activity and track touch points across the buyer journey
Custom Objects
Extend HubSpot data with custom objects for your unique business needs
Popular Combinations