HubSpot

HubSpot

Connect marketing, sales, and customer data for complete revenue visibility

  • Marketing attribution that works

    Connect marketing campaigns to pipeline and revenue with multi-touch attribution models

  • Sales and marketing alignment

    Unify sales and marketing data to understand the full customer journey from MQL to close

  • Accurate revenue forecasting

    Build data-driven forecasts by analyzing historical deal patterns and pipeline velocity

HubSpot Data Types

Companies

Analyze account health, engagement, and revenue across your customer base

Contacts

Track contact engagement and build comprehensive lead scoring models

Deals

Forecast revenue and analyze sales pipeline conversion rates

Email Campaigns

Measure email performance and attribution to pipeline and revenue

Marketing Campaigns

Track campaign ROI and calculate customer acquisition costs

Form Submissions

Analyze lead generation sources and optimize conversion funnels

Lead Scoring

Build custom lead scoring models based on engagement and fit

Engagements

Monitor sales activity and track touch points across the buyer journey

Custom Objects

Extend HubSpot data with custom objects for your unique business needs