
Mixpanel
Turn product engagement into revenue intelligence and expansion opportunities
PLG revenue optimization
Understand which product usage patterns drive upgrades, expansion, and higher LTV
Customer health scoring
Build engagement-based health scores to predict churn and identify expansion opportunities
Pricing strategy insights
Analyze usage patterns to optimize pricing tiers and identify upsell triggers
Mixpanel Data Types
Conversion to Revenue
Track trial-to-paid conversion, pricing tier adoption, and expansion revenue triggers
Revenue Cohorts
Analyze cohort LTV, retention by plan type, and revenue expansion patterns
Usage-Based Monetization
Monitor consumption metrics that drive overage charges and plan upgrades
Churn Indicators
Identify engagement drops that predict cancellation and contraction risk
Account-Level Analytics
Track product adoption and engagement at the account level for B2B SaaS
Feature Revenue Impact
Measure which features drive retention, expansion, and pricing tier upgrades
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