
Mailchimp
Transform email marketing data into campaign performance and audience insights
Email marketing analytics
Understand campaign performance, audience engagement, and email ROI
Audience insights
Track subscriber behavior, segmentation effectiveness, and list health
Revenue attribution
Connect email campaigns with revenue, CRM, and product data for complete attribution
Mailchimp Data Types
Campaigns
Track email campaign performance, open rates, and click-through rates
Audiences
Analyze audience growth, engagement, and segmentation performance
Clicks
Track link clicks, engagement, and conversion from email campaigns
Subscribers
Monitor list growth, churn, and subscriber engagement trends
Revenue
Track revenue attribution from email campaigns and measure ROI
Automation
Analyze email automation performance and workflow effectiveness
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