GitHub

GitHub

Connect product delivery with revenue performance and customer outcomes

  • Product velocity impact

    Understand how release frequency and feature delivery affect revenue and retention

  • Sales-to-delivery alignment

    Track committed roadmap items against actual delivery for accurate forecasting

  • Developer-led growth

    For dev tools: Monitor community adoption and engagement as GTM metrics

GitHub Data Types

Releases

Track product releases and correlate with customer retention and expansion

Deployment Frequency

Monitor release cadence and measure impact on customer satisfaction and churn

Feature Delivery

Track committed features vs. delivered to align sales promises with product roadmap

Issues & Bugs

Analyze bug trends and their impact on customer health and support volume

Community Engagement

For developer tools: Track stars, forks, and community growth as leading indicators

Contributor Activity

For open-source businesses: Monitor community contributions and adoption